UX Research is one of the many areas that comprise the vast world of UX and one of the most important in bringing a viable product or service to the market. This area is about researching various ways to understand problems and reduce the risk of creating bad designs due to a lack of information […]

The methodology of discovery is a preliminary phase in the UX design process to ensure that the solution being built addresses a genuine and useful need, i.e., this approach helps UX professionals to understand whether they are wrongly making assumptions concerning the users’ needs.  The discovery process involves interviewing and surveying users to document their […]

Nowadays, thinking of any brand representation in the digital environment without using the technique of design thinking is nearly impossible. That is because, since design thinking is a way to understand the users by focusing on problem-solving according to their needs, it is up to UX professionals to take advantage of this technique to conduct […]

The UX/UI designer career is currently one of the most in-demand design professions. However, many still do not fully understand the significance and extent of the work that goes into creating the solutions that the users experience. Hence, it is of utmost importance to present concepts about UX/UI Design to demystify the common idea that […]