SOUR PATCH KIDS DE&I CAMPAIGN

SOUR PATCH KIDS AD CAMPAIGN

Roles: Photographer & Graphic Designer

Collaborators: Luiz Strina

Software: Adobe Photoshop & Adobe Illustrator 

This fictional campaign was developed for a college project to raise awareness of the importance of diversity, inclusion and equity among youth. The project was carried out in collaboration with Advertising and Graphic Design students from Humber College, who were assigned the creative direction, and Media Communications students from the same institution, who were photographers and graphic designers.

Sour Patch Kids is a brand known in the North American market for its unique sour and sweet-flavoured product that appeals to a young audience to communicate its optimistic and joyful tone.